Privacy notice

1. Who we are

ReadyTrade (“we”, “us”) builds websites and runs an AI assistant for UK tradespeople. For data about our own customers (the tradespeople) and visitors to readytrade.app, we are the data controller.

For data about your customers that passes through your ReadyTrade website and assistant, you (the tradesperson) are the controller and we are your processor. See section 6.

Questions or requests: privacy@readytrade.app.

2. What we collect about tradespeople

• Business details you or public sources give us: business name, trade, town, phone, email, address.
• Public business info we look up when you use our “see your site” tool: your Google Business Profile (name, address, phone, rating, reviews, photos) and Companies House record (company number, directors' names, SIC codes).
• Details you give us on a call or form, and notes from those calls.
• Billing details, handled by our payment provider (Stripe). We never see your full card number.

3. Why we use it (and our legal basis)

• To build your preview site when you ask us to: legitimate interests.
• To call you back when you book a call: your request (steps before a contract).
• To run your website and assistant once you sign up: contract.
• To keep accounts and invoices: legal obligation.
• To improve ReadyTrade and keep it secure: legitimate interests.

4. Sales calls

We may contact businesses that have no website to offer a free preview. Before we call a number, we check it against the Telephone Preference Service (TPS) and Corporate TPS. Tell us “no thanks” and we'll never contact you again.

5. Who we share data with

Only the services we need to run ReadyTrade, each under a contract that protects your data:

• Hosting and database (e.g. Vercel, Supabase).
• Messaging (e.g. Twilio for SMS, Meta for WhatsApp, Resend for email, Telegram).
• AI providers (e.g. Anthropic) to write site copy, summarise enquiries and draft replies. They don't use your data to train their models under our agreements.
• Payments (Stripe), Google (Business Profile and Places) and Companies House.

6. Data we process for our clients

When a customer contacts a tradesperson through a ReadyTrade site, chat, missed-call text-back or WhatsApp, we process their name, phone, email, postcode, message and any photos on the tradesperson's behalf.

We use it only to deliver those messages, summarise the enquiry, send review requests and renewal reminders the tradesperson has switched on, and to produce their weekly report. Customers can reply STOP to any text to opt out, and we honour it.

We follow the tradesperson's instructions, keep the data secure, and delete it when they leave or ask us to.

7. How long we keep it

• Preview sites that don't go live: deleted after 90 days unless you ask us to keep them.
• Client data: for as long as you're a client, then up to 90 days to hand it over and delete it.
• Invoices and accounts: 6 years (HMRC rules).

8. Where it's stored

Mostly in the UK and EU. Where a provider stores data elsewhere (e.g. the US), we use approved safeguards such as the UK International Data Transfer Addendum or the UK–US Data Bridge.

9. Your rights

Email privacy@readytrade.app. We'll reply within one month.

• See the data we hold about you.
• Ask us to correct it or delete it.
• Object to us using it, or ask us to limit how we use it.
• Ask for a copy to take elsewhere.
• Opt out of marketing at any time.

10. Cookies

Our marketing site uses only cookies needed to make it work. We don't use advertising trackers. If that changes, we'll ask first.

11. Complaints

Please talk to us first. You can also complain to the Information Commissioner's Office (ICO): ico.org.uk or 0303 123 1113.